Friday, March 19, 2010

Good night and good luck

Its on the News media business. Its got Clooney :D. Its about responsibility of media, content vs advertising debates, politics and media nexus. et al. Its slick, well made, and has a whole lot of good actors.You can read up on all that elsewhere. For me, the interesting argument the movie raises arises out of this last dialogue in this last scene.

"Just once in a while, let us exalt the importance of ideas and information.
Let us dream to the extent of saying that on a given Sunday night.....the time normally occupied by Ed Sullivan...is given over to a clinical survey on the state of American education.
And a week or two later, the time normally used by Steve Allen... is devoted to a thorough-going study of American policy in the Middle East.
Would the corporate image of their respective sponsors be damaged?
Would the shareholders rise up in their wrath and complain?
Would anything happen...other than a few million people would have received a little illumination......on subjects that may well determine the future of this country......and therefore the future of the corporations

To those who say, "People wouldn't look, they wouldn't be interested..."
"...they're too complacent,indifferent and insulated"...
...I can only reply: There is,in one reporter's opinion...considerable evidence against that contention.
But even if they are right,what have they got to lose?
Because if they are right...and this instrument is good for nothing...
...but to entertain,amuse and insulate...
...then the tube is flickering now...
...and we will soon see
that the whole struggle is lost.

This instrument can teach.It can illuminate and it can even inspire.
But it can do so only to the extent that humans are determined to use it...towards those ends

Otherwise,it is merely wiresand lights...in a box.

Good night, and good luck."

Being in the media industry, just as I hear the words,'clinical survey on American education' and "American policy in the middle east"
My instant reaction is "Who is going to watch this stuff???"
The movie and most debates are about Media taking advantage,
Media having to be responsible,
Media taking initiative to educate audiences

But Why does noone talk about evolution of audiences?
If the audiences really want to know the truth, they will ask for it
Do they ever appreciate honest and bland news?
Doesnt any onus lie on them?
Why do we always let the audience go scott free?
Why dont we give their intelligence some credit?
May be they know what they want and are getting it???
Which is not perhaps true stories and genuine in depth knowledge of issues

2 comments:

  1. Just how do you intend to that the audiences get heard?

    If you give a person a choice between dry roti & stale fruits, he will eventually pick one. Doesn't mean he likes them.

    It is the responsibility of the media to serve wholesome meals, but that won't happen. The project 'corporate india' doesnt want these uncomfortable questions to be raised!

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  2. The problem I think is this. The audience take what the media gives them to be the truth. Conveniently, the media smudges this based on what they think the audience should know. This ofcourse is driven by many factors.
    Have you watched Wag The Dog? First recco during Media school.
    Nice blog you got here.

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